So, how this game works: We start out with a word or name (can be anything) and then the next person uses that word to make a story. Then that person gives another word, that the next poster will use to continue the story.
Example
First person: Apple
Next person: One day, there was a big apple tree standing in the middle of a field.
Next word: Fire
Next person: Dark thunder clouds drifted above the field. There was a bright flash, and one of the thunderbolts had hit the tree and set it on fire!
Next word: grass
And so on, and so on
So, the first word is: Clouds